Materializing business visions and heading projects alongside clients and digital agencies, identifying the needs, aligning objectives and taking decisive actions to elevate outcomes
Driven by critical thinking and constant dedication, I've had the opportunity to shape my path across diverse sectors, including education, culture, technology and banking. Adaptable, seamlessly integrating or leading multidisciplinary design teams, either building from scratch or revitalizing existing ones. Collaborating to understand needs, solve problems, and drive design initiatives.
I design products and services based on function, form and conversion
Proud to partner with
UNIR—PROEDUCA
From 2020 to 2024, I led PROEDUCA's design department, achieving key personal initiatives for UNIR, like brand evolution, a custom font with extratype, and a new design system. Additionally, I played a key role in design management for other brands like: Newman, Kschool, and MIU in Miami.
Fundación Bankinter
I have worked with diverse banking entities, including Bankinter. On this occasion, I collaborated through a communication agency, leading the development of a new identity, brand architecture, and value proposition while working alongside the exceptional Bankinter branding team.
MACBA
My collaborative journey with the museum encompassed the creation of several design pieces, including projects in branding, communication, and digital editions. Among these, the Quaderns Portàtils stood out as one of the most noteworthy, earning positive acclaim from users.
ESADE
Since 2010, I have immersed myself in the world of education under the guidance of one of the industry's leading figures. During that time, I've learned, developed, and refined various aspects, including branding, communication, and external/internal digital products (in collab with SAP).
Ferrovial
I assisted Ferrovial/Ferronats in crafting fresh communication and design assets through a Barcelona-based digital design studio as a freelance designer. Years later, our paths crossed twice in Madrid, first at a communication agency and later at GEN, a digital product design hub.
Ferran & Albert Adrià
I crafted brands, including websites and packaging, for both the collaborative efforts of Ferran & Albert and Albert's individual projects. Over five years, achieving exceptional acceptance and ROI. You can find these under the names Easy Kits, Lyo, and Salsas Albert Adrià (among others).
Edebé
I've balanced design studies since 2007 with my freelance career, aiming to learn and improve. I had the privilege of collaborating with Edebé on the 'Talentia' project and many successful endeavors with worldwide publishers over the course of almost 10 years.