Beyond the professional framework, there’s a story and a personal approach

services

Proficiency across diverse domains, from digital to tangible physical solutions

  • design direction
  • team leadership
  • strategic design
  • integrated branding
  • product design
  • design systems
process

Materializing business visions and heading projects alongside clients and digital agencies, identifying the needs, aligning objectives and taking decisive actions to elevate outcomes

Driven by critical thinking and constant dedication, I've had the opportunity to shape my path across diverse sectors, including education, culture, technology and banking. Adaptable, seamlessly integrating or leading multidisciplinary design teams, either building from scratch or revitalizing existing ones. Collaborating to understand needs, solve problems, and drive design initiatives.

Value proposition and attributes that have impacted companies I've been part of: Cross-functional support at diverse project stages, embracing feedback for improvement and being a reliable team player. I craft strategies that add significant value based on clients' vision and experience, encouraging new ideas, and thriving in challenging situations that bring out the best in oneself.

Design is also about Research, Metrics, Goals, Pivot, Learn, and Improve

Phase 1. discover
Question everything, without absolutism

Design is an end-to-end process that establishes its foundations through strategy, research, and product vision. Clear objectives guide the journey for the next step.

Phase 2. create
Break the norms, embrace fearless risks

Clarity emerges as boundaries between purpose and creativity are defined, transforming challenges into opportunities through feedback, pivoting and testing.

Phase 3. outcome
Keeping it useful, simple and durable

Each project unfolds a compelling narrative of evolution, transforming aspirations into experiences that surpass its competition and unlock significant growth potential.

Pixel by pixel, forging relations with hard work, collaboration and trust

principles

Pursuing the goals with excellence while prioritizing sustainability through ethical practices is vital, considering the internet's 4% impact on global CO2 emissions

Advancing a positive effect through these standards with sensitivity and a sharp eye for detail, while embracing the transformative power of learning and sharing.

teamwork

Belong or lead: two sides of the same coin, realized with support and collaboration, harmonizing into a coordinated symphony within an environment of shared values

The combination of individual contributions drives us towards shared success, by coordinated actions we achieve great outcomes while cultivating a positive workplace ethos.

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Colophon

Typeface
Acid Grotesk, Folch
update
04/2024, MAD, ESP
emissions (P/visit)
0.38g CO